Registration DfC NYC open
Always wanted to see Rory Sutherland in real life? Discuss persuasion strategies with BJ Fogg? A big fan of the work of Dan Goldstein or Todd Kashdan? And that’s not all. Working together with other professionals in teams of 10 attendees with 2 senior professionals as team captain. Sick and tired of boring conference in horrible venues? You will enjoy the Galapagos Art Space and you will love Design for Conversion.
Registration for Design for Conversion New York City is open.
Peter van der Putten speaks at Design for Conversion Cologne
We’re happy to announce our third speaker for the Cologne conference. Peter van der Putten will join us to explain us, some really interesting stuff about your brain, it’s halfs and why being authentic maybe doesn’t you help anyway… hear the reason at the conference.
Peter van der Putten
Peter van der Putten is the Worldwide Director Decisioning Solutions at Pegasystems. He helps companies worldwide to optimize customer experience and improve customer lifetime value by delivering real time ‘next best action’ recommendations and intelligent dialogues across online and traditional channels, driven by interaction strategies, real time decisioning and predictive analytics.
Read the rest of his bio and the ones of the other speakers here.
DfC Cologne: Third case study by Coop Switzerland
Platinum sponsor and case-owner Coop Switzerland
Coop is a large retail corporation, offering everything you need for a living: grocery stores, hardware stores, pharmacies, restaurants, banking, fuel stops – you need it, Coop offers it. Besides beeing omnipresent in Switzerland, they really take a lead in social responsibility and sustainability. Starting with fitting product lines going over to employee care and ending with many projects to preserve swiss cultural heritage and nature. They never said it this way, but the: “Don’t be evil”, fits them quite well. You can expect a case study that brings Coop’s engagement and the DfC’s main theme “authenticity” together. And no, it won’t be optimizing the conversion in their online store – think more strategic.
DfC Cologne – First case-owners are XING and Greenpeace!
It really took a while, but we’re very happy to announce, that two of our cases for the Design for Conversion Cologne will be from XING and Greenpeace Germany!
Platinum Sponsor and Case Owner XING
Pro bono case-owner Greenpeace
DfC Cologne – Our second speaker is Paul Hughes
We are very proud to announce Paul Hughes as second speaker for the Design for Conversion Cologne. Born in Ireland, Paul Hughes received his degree in Visual Communication from The National College of Art & Design, Dublin, Ireland. Thereafter he moved to Amsterdam to work as a part of the creative industry there.
Currently he is the partner at Lava graphic design, Amsterdam and principal Creative Director, New York — Amsterdam at Design Machine, New York.
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We have a theme! DfC Cologne will be about authenticity.
We’ve talked alot in the last weeks if the 4th Design for Conversion needs a theme or if we should keep it more general, as it is the first DfC in Germany. Well, looks like we finally decided to have a theme: authenticity!
Authenticity is something really funny. Ask this existentialists like Sartre. For now and for the DfC we don’t need to dive too deep into philosophy: You’re authentic if you’re honest and truthful about yourself – know who you are, don’t lie about it, be reliable and trustworthy.
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Design for Conversion Cologne: Registration is now open
The run for one of the 100 seats has started right now. Grab you ticket before it is too late. Early bird rate is just 175,- Euro and valid until 23rd of August.
Design for Conversion Cologne: 23 September 2010
It took a while, but Design for Conversion is happy to announce the 4th edition. This time we will be in Cologne, Germany. Put 23rd of September Design for Conversion in your agenda right now. Read more
Marketers don’t think in a well-reasoned or rational way
I guess it’s no news that consumers don’t think in a well-reasoned or rational way. Clear examples of this are the paradox of choice and the work of Dan Ariely. So I won’t dig deeper in that marketing fallacy (for now).
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Preparing for the 5th Design for Conversion
The date for this year’s conference in New York City is set on Thursday November 18th. The conference team has not yet chosen a venue to host the conference, but we are working hard on it.
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