Scott Weiss also speaks at Design for Conversion

Mobile Persuasion: Best Practices, Tips, and Tricks User interfaces can drive persuasion, from encouraging users to exercise or stop smoking, to spending more money on gambling. It’s up to the designer to put in the key drivers, and to make the right moral choices. This session breaks down several leading professionals’ presentations on mobile persuasion into logical best practices with examples, and tips and tricks to get it right.  [Read More...]

3rd Design for Conversion is all about Mobile Persuasion

After two very succesful conferences on designing for conversion moslty focused on the web, this time we are going to do the same for mobile technology. Stay tuned to know all about the nitty-gritty of this once in your lifetime conference.  [Read More...]

Eric Siegel speaks at Design for Conversion

Predictive Analytics on the Fly: Real-Time Persuasion of Mobile Customers There’s no greater potential opportunity than mobile marketing – but there’s no greater challenge. Customers “on the run” are short on time, and short on user interface capacity. An enterprise has got to learn fast which content, offer, creative and product to push to each customer in order to most reliably affect conversion. Enter predictive analytics,... [Read More...]

Introducing 2nd speaker: Jerome Nadel

Mobile Conversion – Its more than the phone… Effective user experience design not only supports efficient usage but also elicits desired behaviours; UX designers orchestrate interactions with expected outcomes. Mobile devices present unique design challenges in form factor, usage models, and online access. Optimized mobile UI design must embrace an interdisciplinary approach, thinking not only about interaction design but also psychology (the... [Read More...]