Eric Siegel speaks at Design for Conversion

Predictive Analytics on the Fly:
Real-Time Persuasion of Mobile Customers

There’s no greater potential opportunity than mobile marketing – but there’s no greater challenge. Customers “on the run” are short on time, and short on user interface capacity. An enterprise has got to learn fast which content, offer, creative and product to push to each customer in order to most reliably affect conversion. Enter predictive analytics, who’s very purpose is to find the rules, patterns and models that best match content-to-customer. By optimizing these discoveries over transactional data, your organization literally learns from experience. And by targeting offers, products and retention incentives accordingly, you’re applying what’s been learned.

In this keynote, Dr. Siegel will demonstrate concretely how predictive analytics works, and survey the many value propositions by which applying predictive analytics delivers business value. This is an end-to-end talk, revealing a predictive model’s inner mechanics, as well as the best practices that generates synergy between analytical insight and the creative process.