Introducing 2nd speaker: Jerome Nadel

Posted by Arjan Haring on Thursday, July 23, 2009 · Leave a Comment 

Mobile Conversion – Its more than the phone…
Effective user experience design not only supports efficient usage but also
elicits desired behaviours; UX designers orchestrate interactions with expected
outcomes. Mobile devices present unique design challenges in form factor,
usage models, and online access. Optimized mobile UI design must embrace
an interdisciplinary approach, thinking not only about interaction design but
also psychology (the science behind human behaviour) and intelligence from
analytics and predictive modelling. This session looks at design beyond the
phone and addresses cross channel UX and how ecosystem design improves
UX and conversion.

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