Aristotle would have approved of DfC

Karl Blanks PhD – Co-Founder Conversion Rate Experts:

“Design For Conversion was a strange conference: the participants spent most of their time actually creating stuff. They worked on real businesses, they made strategic business decisions, they designed sales funnels, and they created wireframe designs for webpages.

The philosopher Aristotle once said something clever about how we learn by actually doing stuff. It’s certainly true of web marketing—there’s a point at which you need to actually start creating stuff. Aristotle would have strongly approved of Design For Conversion, (though I suspect he wouldn’t have been very good at it).

It was immensely fun and extremely useful.”