Pieter Jan Troost knows what goes around in the mind of a buyer

Pieter Jan Troost is partner and owner of BuyerMinds, a design-for-conversion company. Changing focus years ago from Usability & ergonomics to Persuasion & online marketing, he’s really into the psychology of the buyer to “get the right design… before getting the design right”.
In the past 11 years he worked for companies, non-profit and retail, (re)designing major corporate websites and optimizing click paths. Specialized in UX/interaction design, he involves visual design, copywriting, SEO/SEA and eye tracking to increase online conversion.
“The best part of projects is facilitating workshops with design teams and management, when working on their online conversion strategy. The right personas/scenario’s/features have to be made. Very rewarding is being able to combine all things into actual designs that are refined until it does what it should do…”
Pieter Jan Troost is an analytical interaction designer who’s really into mapping persuasion and psychological models into design(patterns) for e-business. Working daily with technical and business/marketing boundaries he quickly provides designs that work.