Design for Conversion Anthem
When we started out back in the days (June 2008), resident DJ Arjan got his own DJ booth with all the professional equipment. He didn’t really know how the work the wheels of steel, but he did find the repeat button. That’s how The Wombats – Let’s dance to the Joy Division became the anthem of Design for conversion. Enjoy! The Wombats – Let’s dance to the Joy Division (YouTube) swfobject.embedSWF("http://www.youtube.com/v/DCf84ov2MZ4&rel=0&fs=1&showsearch=0&showinfo=0",... [Read More...]
Priya Prakash completes the DfC line up
Priya enjoys crafting simple, fun, addictive tools to enable conversations and experiences underpinned by robust business models. Her expertise lies in developing and managing the complete customer experience for products and services. Over the past ten years, she has built and led product development teams. Her teams have shipped – BBC iMP (iPlayer), BBC Mobile portal, Trusted Places, Project Kangaroo (initial proposal), the Digital Wellbeing Showroom,... [Read More...]
Eric Schaffer loved our cooking
Eric Schaffer, CEO, Human Factors International: “The Design for Conversion conference was the perfect venue to first talk about the need to use persuasion engineering to make a sustainable lifestyle aspirational. The response from the participants has been inspirational to me. I will always remember the good conversations I had, while the more accomplished participants did the cooking.” [Read More...]
Aristotle would have approved of DfC
Karl Blanks PhD – Co-Founder Conversion Rate Experts: “Design For Conversion was a strange conference: the participants spent most of their time actually creating stuff. They worked on real businesses, they made strategic business decisions, they designed sales funnels, and they created wireframe designs for webpages. The philosopher Aristotle once said something clever about how we learn by actually doing stuff. It’s certainly true... [Read More...]
The focus on interactivity was refreshing for Andrew Chak
Andrew Chak, author of the first book on Persuasive Webdesign: Submit Now said: “The best thing about the Design for Conversion conference is the way that they’ve put interactivity at the core of the conference. It was refreshing for me as a speaker to have the chance to interact with all of the design teams and see how they could apply what they just learned into their conversion challenges.” [Read More...]
Design for Conversion ~ The Mobile Edition December 11th
Source: Flickr.com This Design for Conversion (#dfcmob) will again take place in Amsterdam. Amsterdam is a lot of things to a lot of people. Next to being Sin City and the Gay Capital of the world, Amsterdam is the real capital of the Netherlands and creative/business center of the lowlands. Next to that Amsterdam is only 30 minutes away from Utrecht, Arjan’s place of birth (you will love it!). [Read More...]
DfC Friday 11th of December in Amsterdam
The date for Design for Conversion ~The Mobile Edition is Friday the 11th of December. Location will be Amsterdam. And that’s all that we would like to share now. If you are coming from abroad, please contact Arjan Haring. He will fix you up with a descent hotel to stay. [Read More...]
Design for Conversion goes Facebook
Yes, we also like facebook. The redesigned DfC website (to promote DfC Cologne, DfC New York City and some more stuff about the DfC framework) will launch just before summer. In the mean time you can get updates through FB. So what are you waiting for? Become a fan of DfC on Facebook too. Or follow the FB updates through our new twitter account. Arjan Haring is a fan of Design for Conversion Create your Fan Badge [Read More...]
Hannah Donovan likes our “more walk, less talk!” format
Hannah Donovan Creative Lead at Last.fm: “Design for Conversion is one of the most interesting, interactive and intimate conferences I’ve attended. With input from the keynote speakers, the attendees work together to solve real world problems in a refreshingly straight-forward way. Conferences world wide should look to their inspirational “more walk, less talk!” format.” [Read More...]
BJ Fogg thinks DfC “shines”
BJ Fogg PhD directs the Persuasive Technology Lab at Stanford University. Fortune selected him as a “Top 10 New Guru” for innovative companies: “Fresh, smart, inspiring” — That’s how I describe Design for Conversion. This event offers both substance and style. From food to location to content, I say congrats to the organizers for creating a conference that shines.” [Read More...]

