Resourceful Bram has strategies to contact you…
Bram van Essen - VEMIC Bram van Essen – Marketing Intelligence Consultant at Van Essen Marketing Intelligence Consultancy – is specialized in developing multichannel contact strategies and customer value management. He has worked for five years for De Lotto where he set up the Marketresearch and Database Marketing unit. At Paul Postma Marketing Consultancy he specialized in marketing intelligence and predictive modeling. With over ten years experience,... [Read More...]
Introducing invited DJ Eddy Blackwire
Eddy Blackwire Eddy Blackwire started spinning vinyl in the mid nineties. Influenced by different styles, he now plays party-minded club & electro house music, which features groovy club beats untill uplifting trance music. Among other venues Eddy Blackwire performed at the next clubs/events/locations: Nighttown, FFWD Heineken Dance Parade, Fresh FM, Radio 3 FM, Outland (previous Ministry of Dance), Hollywood Music Hall, The Level, Zanzibar (Belgium),... [Read More...]
Only 17 days till DfC ~ The Mobile Edition
Can you already sense the electricity in the air? We sure can! We are extremely psyched and can’t wait to show you the new and improved Design for Conversion experience. Framework: Persuasion, Experience and Evidence This time around we wanted to share with you the framework within we think about conversion. So this is how we select speakers, team captains and also how we divide the teams. Would be nice to know how you map out in this... [Read More...]
What to expect from the resident DJ?
Just to give you a flavor of what the resident DJ will deliver the 11th of December: And also: But he really wants you to dance to: swfobject.embedSWF("http://www.youtube.com/v/9vCngKbfDtY&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-487-youtube-1", "425", "344", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); swfobject.embedSWF("http://www.youtube.com/v/3YxGW7VVcqg&rel=0&fs=1&showsearch=0&showinfo=0",... [Read More...]
Jigga what? (About DfC)
Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other. With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge. Jigga who? We actively invite database marketers, e-commerce... [Read More...]
Anouk Randag – Service design pioneer
Anouk Randag - 31Volts Since 2 years Anouk works in Utrecht at 31Volts, the 1st service design agency in the Netherlands. Service design is an upcoming discipline, resulting in innovated and new services, from end-user’s perspective. To make end-users happy and service providers proud, 31Volts applies a clear, creative and holistic service design process, with tangible deliverables. Although educated and living in Delft, Anouk is definitely... [Read More...]
Statistical significance & other A/B test pitfalls
Just read a very insightful post by good UX friend Cynnedd Bowles of Brighton based Clearleft and I think he makes an excellent point. Although I can’t say I fully agree with him. Last week I tossed a coin a hundred times. 49 heads. Then I changed into a red t-shirt and tossed the same coin another hundred times. 51 heads. From this, I conclude that wearing a red shirt gives a 4.1% increase in conversion in throwing heads. A ridiculous experiment... [Read More...]
Ferry den Dopper is into conversion crosswords
Ferry den Dopper - Tam Tam Ferry loves puzzles: from online strategies to complex information architectures and rich but still accessible user experiences. And never quits before it’s solved. Designing for persuasion and conversion to him is essentially about being user centered, task oriented and presenting relevant calls-to-action at the right time. Ferry is a senior user experience designer in the Online Communication team of Tam Tam, a full-service... [Read More...]
Experience Design 101
By Peter Boersma (Info.nl) Stop! Before we begin, check to see if you know your experience design classics: Anything by Donald Norman (”beautiful things work better”) “Designing for People” by Henry Dreyfuss George A. Miller’s “The Psychology of Communication” (with Chapter 2: “The Magical Number Seven, Plus or Minus Two”) Mihaly Csikszentmihalyi’s “Flow” Christopher Alexander’s “The... [Read More...]
The big 3 ideas behind the DfC Framework
So you want to become the best Design for Conversion expert in your local community, or you want to become some sort of guru in the field, maybe even a worldwide recognized thought leader on conversion. Than this is the place to start. For over 2 years now we (about 30 senior conversion professionals and professors from Holland and abroad) have been thinking about this subject, and this is what we think it all boils down to. So listen closely and... [Read More...]