Bart Clement – no customer can hide from his datamining techniques

Bart Clement – datamining – and decisioning consultant at DIKW Consulting-  is specialized in the development and implementation of segmentation strategies, lifetime value approaches and delivering sophisticated in – and outbound contact strategies based on predictive modeling. In his projects his focus is on the integration of online – and offline customer behavioural data in decision logics. Using webmining techniques Bart developed the customer journey model in which the online customer decision process is described in three phases. Using this model it is possible to integrate online behaviour successfully into the existing in – and outbound contact strategy.

His main working fields are in marketing and customer analyse environments at financial institutions and telecom operators.
Bart has years of experience in the Dutch banking sector, insurance companies and telecom in several roles in several business units. After 4 years he started working for DIKW consulting as a senior consultant where he is one of the founders of the advanced analytics business unit.