Defending champion Tom Prakke designs for a better world

Tom started his work in the UX centre of Cambridge Technology Partners in his first project for Vodafone 10 years ago. As a free-lancer he has designed for clients like Philips and travel software giant Amadeus in the south of France. Tom joined Backbase consultancy as a senior UX designer more than 2 years ago and has recently moved from consultancy to product management as user experience manager. His latest challenge is to make user experience design an integral part of Backbase’s design process and with it create desirable and easy to use software. Currently Tom is working on the next-generation Backbase Rich Portal and Co-browse & Chat.

Tom has been a team-captain for the past two Design for Conversion conferences. (note by editor: and Tom wasn’t unsuccessful, his team won both times)

Sometimes, but mostly when he drives his 1979 Citroen CX, he believes that his contribution to a better world is to design better tools.