Ronald Verschueren integrates usability and marketing

Ronald Verschueren is focused on what’s going on the hearts and minds of end-users to reach better usability and user experience. He is founder of NetMarketing Usability Experts and a HFI certified usability expert.

NetMarketing performed usability studies for mobile sites and apps of many companies, among which NS, De Telefoongids Gouden Gids and KPN. He did comparison studies on popular mobile sites like Trein, Nationale Vacaturebank and Vergelijk.nl. This new knowledge is in a UCD-way integrated in the design of his customers. At NetMarketing the disciplines usability, user experience and online (direct) marketing are integrated. He writes columns in Emerce and articles in a range of magazines, among which Frankwatching and Twinkle.
Ronald has been a team captain for the past two DFC conferences and looks forward to share insights on mobile.