Comments on: The big 3 ideas behind the DfC Framework

By: Fuck the 4 Marketing P’s : Design for Conversion

Fuck the 4 Marketing P’s : Design for Conversion — Wed, 09 Dec 2009 05:44:21 +0000

[...] really good reason why there is hardly any input needed of marketers in the Design for Conversion framework, that’s because MARKETERS [...]

By: The Design for Conversion way of thinking : Design for Conversion

The Design for Conversion way of thinking : Design for Conversion — Wed, 02 Dec 2009 05:04:05 +0000

[...] There are at least 3 perspectives worthwhile taking when you are interested in designing for conversion. One is the Persuasive Technology approach, which is heavily influenced by the ground braking work done by Daniel Kahneman. Steve Jobs is still seen as one of the über Design guru’s creating experiences that strike the right emotional cord and are meaningful. Thus we have used him to represent the Experience Design approach. Last but not least, scientific crusader of evolutionary gospel Richard Dawkins is seen as guru within the Evidence Based Marketing tribe. Read more about these approaches and our framework. [...]

By: Jigga what? (About DfC) : Design for Conversion

Jigga what? (About DfC) : Design for Conversion — Fri, 20 Nov 2009 07:46:13 +0000

[...] to that we work with the so called Design for Conversion Framework. If you know your place in this framework we will garantuee that you either deepen your knowledge [...]