Ferry den Dopper is into conversion crosswords

Ferry loves puzzles: from online strategies to complex information architectures and rich but still accessible user experiences. And never quits before it’s solved. Designing for persuasion and conversion to him is essentially about being user centered, task oriented and presenting relevant calls-to-action at the right time.

Ferry is a senior user experience designer in the Online Communication team of Tam Tam, a full-service web agency in Delft and Utrecht, which ranked fourth in this year’s top 10 list of web agencies. He has advised and designed for the Ministry of Health, Welfare and Sport, Dutch Tax Administration, Technical Universities Delft and Eindhoven, the Dutch Red Cross and the Dutch Judiciary.

When he is not working on projects, Ferry is probably writing for his blog or for Frankwatching, debating on the Dutch web guidelines and advocating accessibility, giving guest lectures, attending a conference, or just relaxing.

This is Ferry’s first DfC as a team captain, and he’s looking forward to it!