Jigga what? (About DfC)

Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other. With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge.

Jigga who?
We actively invite database marketers, e-commerce managers, interaction designers, marketers, information architects, copy writers, usability engineers and business intelligence experts to join our conference.

More in general we are looking for people that are not afraid of making mistakes and putting themselves out there by contributing their ideas to the discussion. We realize conversion is a immensely complex subject that needs to be studied and  put to test much much more. So come on, join us, it will be fun!

Jigga why?
If you are very sweet, you can maybe suck on Jay’s thumb.

Next to that we work with the so called Design for Conversion Framework. If you know your place in this framework we will guarantee that you either deepen your knowledge of your own discipline or will know more about one of the other essential disciplines for conversion.