Full article: COFFEE WITH SCOTT WEISS
November 2009, Amsterdam – London Scott Weiss, welcoming you, me and everyone to get involved in the design of the next big thing in user experience. Marijn Driessen, from Design for Conversion, sips coffee with Scott Weiss, User Interface Technology Manager of the Symbian Foundation and chair of the UI Council. She meets a technology expert who is passionate about his new mission and speaks a language she can understand. Remarkably! When marketing... [Read More...]
Reinout Wolfert is just very young
Reinout Wolfert - SNS Bank Reinout Wolfert works as a Web Analyst at SNS Bank. As a child of the 2.0 generation he shares his knowledge and experience in web analytics and conversion optimization with the world at Webanalisten dot NL, founded together with Ton Wesseling. Part of his time he spents at SNS Bank on webanalytics and (muti variation) testing. He also regularly runs projects aimed at the (re) development of new media. For example, the... [Read More...]
Ronald Verschueren integrates usability and marketing
Ronald Verschueren - NetMarketing Ronald Verschueren is focused on what’s going on the hearts and minds of end-users to reach better usability and user experience. He is founder of NetMarketing Usability Experts and a HFI certified usability expert. NetMarketing performed usability studies for mobile sites and apps of many companies, among which NS, De Telefoongids Gouden Gids and KPN. He did comparison studies on popular mobile sites like Trein,... [Read More...]
Karin van den Driesche is one Smart Kid
Karin van den Driesche - Filter Design Five years ago Karin van den Driesche started her own company in user research and design: Filterdesign. Filterdesign specializes in user centered design; putting the user/customer first during the design process. Using interviews, work models and persona development. UCD helps the organizations she works for to hear customer needs in a new way and to create new solutions to meet the large amount of different... [Read More...]
Peter van der Graaf thinks he is funny :o)
Peter van der Graaf - Search Specialist Peter van der Graaf has been in online marketing for over ten years. Working for both big and small companies in various competitive industries, he can share many great stories and examples. From the field of search engine optimization he expanded his knowledge to related aspects of interaction, mobile, measurability, social media and many more. Hopefully for you he gets to be your team captain, because he’s... [Read More...]
Sneak preview: Design for Conversion Framework
Behind the screens we have been working our asses off to get some more structure in the Design for Conversion conference format, and we think we did it! Soon a more extensive posting about the stuff we are talking and thinking about. For now, you have to make do with this sneaky preview: [Read More...]
Pieter Stel is an almost ideal team captain…
Pieter Stel - CapGemini Pieter Stel is Principal Consultant and Competence Leader Marketing Intelligence for Capgemini Consulting. Pieter joined Capgemini Consulting since 1999 (starting at Ernst & Young Consulting, later on for business unit Paul Postma Marketing Consultancy). He worked before as a Research Manager for an innovative market research company. Pieter is since 2005 main teacher of the Masterclass Marketing Intelligence (for IDMK),... [Read More...]
Lotte Zwijnenburg– see with the eyes of your heart
Lotte Zwijnenburg - Info.nl The soul of sharing is best performed in true conversations. Conversations sharpen the minds-eye, code ideas into words or images and – if done successfully – transform your idea into a shared meaning that can be distributed. Interaction with others is the principle driver of human evolvement. The quest to understand the mix that creates that important ingredient “successfulness” has been Lotte’s driver... [Read More...]
Defending champion Tom Prakke designs for a better world
Tom Prakke - Backbase Tom started his work in the UX centre of Cambridge Technology Partners in his first project for Vodafone 10 years ago. As a free-lancer he has designed for clients like Philips and travel software giant Amadeus in the south of France. Tom joined Backbase consultancy as a senior UX designer more than 2 years ago and has recently moved from consultancy to product management as user experience manager. His latest challenge is to... [Read More...]
Nils van den Broek shows the easy way to success
Nils van den Broek - Valsplat Nils, co-founder and usability specialist at valsplat, sometimes wonders how life would be if every product would be easy and fun to use. Actually, he might be out of business. Nonetheless he devoted his daily job to improving usability and user experience of websites, mobile apps and games. He leads a team of 15 Usability and UX professionals in Amsterdam and successfully helped clients like KLM, Bol.com and Marktplaats... [Read More...]
