DfC ~ The Mobile Edition: Video Impression
http://www.vimeo.com/8159130 swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf", "vvq-594-vimeo-1", "480", "360", "9", vvqexpressinstall, { "wmode": "opaque", "allowfullscreen": "true", "allowscriptacess": "always", "server": "www.vimeo.com", "clip_id": "8159130", "show_portrait": "0", "show_title": "1", "show_byline": "1", "fullscreen": "1" }, vvqparams, vvqattributes); [Read More...]
#dfcmob winning team
From left to right: Eddy Boeve, James Tjan, Mark Kassteen, Tom Prakke, Bas Wit, Anne Roos Hassing, (Nils van den Broek; not in the same team, but always in the spotlight). Christel De Maeyer had to go back to Belgium, so she left just before the finale. And the last team member; Mariek Witlox was not in this picture for some reason. [Read More...]
Winning preso
[Read More...] swfobject.embedSWF("http://www.youtube.com/v/SclkvLndDPc&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-636-youtube-1", "480", "360", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); [Read More...]
Some pictures of the Keynote dinner and conference
See the entire set of Evert Stobbe on Flickr. And be sure to check out Lotte Zwijnenburg’s pictures and the pics Matthew Niederberger and Iskander Smit made. If you have any pics, please let us know. [Read More...]
DfC Buzz Report
#dfcmob congratulates Mobile Maniacs
For the 3rd time in a row Tom Prakke wins the DfC conversion challenge. And this time he worked together with Mark Kassteen. First time in 2008 was with the amazing Martijn Welie and Ton Wesseling, so that made sense. And the 2nd time we can’t even remember, but he still won. It looks like Tom really wants to go to New York in 2010. [Read More...]
Mobile Maniacs – consider us a day one fan
We are waiting on the pictures of the Mobile Maniacs team, made just seconds after the judges anounced they presented the most persuasive concept. Until that time we will share their team theme song with you: swfobject.embedSWF("http://www.youtube.com/v/pLgdrS6VxX0&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-573-youtube-1", "425", "344", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); [Read More...]
Fuck the 4 Marketing P’s
I was talking to Rory Sutherland the other day (he is one of the confirmed speakers for Design for Conversion – New York City 2010) about how I liked his concept of perceived value. And we were also talking about how I hate the 4 Marketing P’s. Check out his TED Talk, because Rory is awesome: To me it is really unbelievable that exactly 4 years ago I started publishing articles about the Marketing Fallacies (Dutch) coined by Harvard... [Read More...]
Evidence Based Marketing 101
By Hugo Koopmans (DIKW.nl) To judge marketing efforts on the base of their results shouldn’t sound like a complete outlandish idea. Evidence Based Marketing is all about that idea. Evidence based is also another word for scientific, so we are talking about rigorous measuring here, under “controlled” conditions. Predicting which effort will land the best result is part of that equation. Evidence based marketing is even more than that, but let’s... [Read More...]
Counting down: 7 days till #dfcmob
We are almost done with the preparation of #dfcmob. Everybody is working at full speed. With everybody we mean: Ruben Timmerman, Frank Overbeek, Mona Patel, Evert Stobbe, Marijn Driessen, Lotte Zwijnenburg, Peter Boersma, Hugo Koopmans, Pieter Jan Troost, Tanja de Bie, Joost de Valk, Stefan Wobben, Mark Kassteen, Robert Jan Verkade, Iskander Smit, Bram Alkema, Bram van Essen, Bart Clement, Nils van den Broek, Sjors Provoost, Priya Prakash, Tom Prakke,... [Read More...]
