DfC Slides

Posted by Arjan Haring on January 9, 2010 · Leave a Comment 

Priya is late and Eric’s slides will be sent to DfC participants only. But Jerome’s and Scott’s slides are here:  [Read More...]

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The Design for Conversion way of thinking

Posted by Arjan Haring on January 2, 2010 · Leave a Comment 

There are at least 3 perspectives worthwhile taking when you are interested in designing for conversion. One is the Persuasive Technology approach, which is heavily influenced by the ground braking work done by Daniel Kahneman. Steve Jobs is still seen as one of the über Design guru’s creating experiences that strike the right emotional cord and are meaningful. Thus we have used him to represent the Experience Design approach. Last but not... [Read More...]

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