Registration DfC NYC open
Always wanted to see Rory Sutherland in real life? Discuss persuasion strategies with BJ Fogg? A big fan of the work of Dan Goldstein or Todd Kashdan? And that’s not all. Working together with other professionals in teams of 10 attendees with 2 senior professionals as team captain. Sick and tired of boring conference in horrible venues? You will enjoy the Galapagos Art Space and you will love Design for Conversion. Registration for Design for... [Read More...]
Design for Conversion Cologne: 23 September 2010
It took a while, but Design for Conversion is happy to announce the 4th edition. This time we will be in Cologne, Germany. Put 23rd of September Design for Conversion in your agenda right now. [Read More...] [Read More...]
Marketers don’t think in a well-reasoned or rational way
I guess it’s no news that consumers don’t think in a well-reasoned or rational way. Clear examples of this are the paradox of choice and the work of Dan Ariely. So I won’t dig deeper in that marketing fallacy (for now). [Read More...] [Read More...]
Preparing for the 5th Design for Conversion
The date for this year’s conference in New York City is set on Thursday November 18th. The conference team has not yet chosen a venue to host the conference, but we are working hard on it. [Read More...] [Read More...]
The Design for Conversion way of thinking
There are at least 3 perspectives worthwhile taking when you are interested in designing for conversion. One is the Persuasive Technology approach, which is heavily influenced by the ground braking work done by Daniel Kahneman. Steve Jobs is still seen as one of the über Design guru’s creating experiences that strike the right emotional cord and are meaningful. Thus we have used him to represent the Experience Design approach. Last but not... [Read More...]
DfC ~ The Mobile Edition: Video Impression
http://www.vimeo.com/8159130 swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf", "vvq-594-vimeo-1", "480", "360", "9", vvqexpressinstall, { "wmode": "opaque", "allowfullscreen": "true", "allowscriptacess": "always", "server": "www.vimeo.com", "clip_id": "8159130", "show_portrait": "0", "show_title": "1", "show_byline": "1", "fullscreen": "1" }, vvqparams, vvqattributes); [Read More...]
#dfcmob winning team
From left to right: Eddy Boeve, James Tjan, Mark Kassteen, Tom Prakke, Bas Wit, Anne Roos Hassing, (Nils van den Broek; not in the same team, but always in the spotlight). Christel De Maeyer had to go back to Belgium, so she left just before the finale. And the last team member; Mariek Witlox was not in this picture for some reason. [Read More...]
Winning preso
[Read More...] swfobject.embedSWF("http://www.youtube.com/v/SclkvLndDPc&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-636-youtube-1", "480", "360", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); [Read More...]
Some pictures of the Keynote dinner and conference
See the entire set of Evert Stobbe on Flickr. And be sure to check out Lotte Zwijnenburg’s pictures and the pics Matthew Niederberger and Iskander Smit made. If you have any pics, please let us know. [Read More...]
