#dfcmob congratulates Mobile Maniacs
For the 3rd time in a row Tom Prakke wins the DfC conversion challenge. And this time he worked together with Mark Kassteen. First time in 2008 was with the amazing Martijn Welie and Ton Wesseling, so that made sense. And the 2nd time we can’t even remember, but he still won. It looks like Tom really wants to go to New York in 2010. [Read More...]
Mobile Maniacs – consider us a day one fan
We are waiting on the pictures of the Mobile Maniacs team, made just seconds after the judges anounced they presented the most persuasive concept. Until that time we will share their team theme song with you: swfobject.embedSWF("http://www.youtube.com/v/pLgdrS6VxX0&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-573-youtube-1", "425", "344", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); [Read More...]
Fuck the 4 Marketing P’s
I was talking to Rory Sutherland the other day (he is one of the confirmed speakers for Design for Conversion – New York City 2010) about how I liked his concept of perceived value. And we were also talking about how I hate the 4 Marketing P’s. Check out his TED Talk, because Rory is awesome: To me it is really unbelievable that exactly 4 years ago I started publishing articles about the Marketing Fallacies (Dutch) coined by Harvard... [Read More...]
Evidence Based Marketing 101
By Hugo Koopmans (DIKW.nl) To judge marketing efforts on the base of their results shouldn’t sound like a complete outlandish idea. Evidence Based Marketing is all about that idea. Evidence based is also another word for scientific, so we are talking about rigorous measuring here, under “controlled” conditions. Predicting which effort will land the best result is part of that equation. Evidence based marketing is even more than that, but let’s... [Read More...]
Counting down: 7 days till #dfcmob
We are almost done with the preparation of #dfcmob. Everybody is working at full speed. With everybody we mean: Ruben Timmerman, Frank Overbeek, Mona Patel, Evert Stobbe, Marijn Driessen, Lotte Zwijnenburg, Peter Boersma, Hugo Koopmans, Pieter Jan Troost, Tanja de Bie, Joost de Valk, Stefan Wobben, Mark Kassteen, Robert Jan Verkade, Iskander Smit, Bram Alkema, Bram van Essen, Bart Clement, Nils van den Broek, Sjors Provoost, Priya Prakash, Tom Prakke,... [Read More...]
Persuasive Technology 101
By Pieter Jan Troost & Joris Groen (BuyerMinds.nl) Do you want to understand how to change behavior and attitudes of millions with technology? You better start to understand the discipline ‘Persuasive Technology’. Change human behavior with technology - Did you ever changed your own attitude towards, let’s say, working hours when you got e-mail on your mobile? - Or, changed your attitude towards your own(ed) music library when you started... [Read More...]
Resourceful Bram has strategies to contact you…
Bram van Essen - VEMIC Bram van Essen – Marketing Intelligence Consultant at Van Essen Marketing Intelligence Consultancy – is specialized in developing multichannel contact strategies and customer value management. He has worked for five years for De Lotto where he set up the Marketresearch and Database Marketing unit. At Paul Postma Marketing Consultancy he specialized in marketing intelligence and predictive modeling. With over ten years experience,... [Read More...]
Introducing invited DJ Eddy Blackwire
Eddy Blackwire Eddy Blackwire started spinning vinyl in the mid nineties. Influenced by different styles, he now plays party-minded club & electro house music, which features groovy club beats untill uplifting trance music. Among other venues Eddy Blackwire performed at the next clubs/events/locations: Nighttown, FFWD Heineken Dance Parade, Fresh FM, Radio 3 FM, Outland (previous Ministry of Dance), Hollywood Music Hall, The Level, Zanzibar (Belgium),... [Read More...]
Only 17 days till DfC ~ The Mobile Edition
Can you already sense the electricity in the air? We sure can! We are extremely psyched and can’t wait to show you the new and improved Design for Conversion experience. Framework: Persuasion, Experience and Evidence This time around we wanted to share with you the framework within we think about conversion. So this is how we select speakers, team captains and also how we divide the teams. Would be nice to know how you map out in this... [Read More...]
What to expect from the resident DJ?
Just to give you a flavor of what the resident DJ will deliver the 11th of December: And also: But he really wants you to dance to: swfobject.embedSWF("http://www.youtube.com/v/9vCngKbfDtY&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-487-youtube-1", "425", "344", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); swfobject.embedSWF("http://www.youtube.com/v/3YxGW7VVcqg&rel=0&fs=1&showsearch=0&showinfo=0",... [Read More...]
