The Design for Conversion way of thinking
There are at least 3 perspectives worthwhile taking when you are interested in designing for conversion. One is the Persuasive Technology approach, which is heavily influenced by the ground braking work done by Daniel Kahneman. Steve Jobs is still seen as one of the über Design guru’s creating experiences that strike the right emotional cord and are meaningful. Thus we have used him to represent the Experience Design approach. Last but not... [Read More...]
DfC ~ The Mobile Edition: Video Impression
http://www.vimeo.com/8159130 swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf", "vvq-594-vimeo-1", "480", "360", "9", vvqexpressinstall, { "wmode": "opaque", "allowfullscreen": "true", "allowscriptacess": "always", "server": "www.vimeo.com", "clip_id": "8159130", "show_portrait": "0", "show_title": "1", "show_byline": "1", "fullscreen": "1" }, vvqparams, vvqattributes); [Read More...]
#dfcmob winning team
From left to right: Eddy Boeve, James Tjan, Mark Kassteen, Tom Prakke, Bas Wit, Anne Roos Hassing, (Nils van den Broek; not in the same team, but always in the spotlight). Christel De Maeyer had to go back to Belgium, so she left just before the finale. And the last team member; Mariek Witlox was not in this picture for some reason. [Read More...]
Winning preso
[Read More...] swfobject.embedSWF("http://www.youtube.com/v/SclkvLndDPc&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-636-youtube-1", "480", "360", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); [Read More...]
Some pictures of the Keynote dinner and conference
See the entire set of Evert Stobbe on Flickr. And be sure to check out Lotte Zwijnenburg’s pictures and the pics Matthew Niederberger and Iskander Smit made. If you have any pics, please let us know. [Read More...]
DfC Buzz Report
Counting down: 7 days till #dfcmob
We are almost done with the preparation of #dfcmob. Everybody is working at full speed. With everybody we mean: Ruben Timmerman, Frank Overbeek, Mona Patel, Evert Stobbe, Marijn Driessen, Lotte Zwijnenburg, Peter Boersma, Hugo Koopmans, Pieter Jan Troost, Tanja de Bie, Joost de Valk, Stefan Wobben, Mark Kassteen, Robert Jan Verkade, Iskander Smit, Bram Alkema, Bram van Essen, Bart Clement, Nils van den Broek, Sjors Provoost, Priya Prakash, Tom Prakke,... [Read More...]
Only 17 days till DfC ~ The Mobile Edition
Can you already sense the electricity in the air? We sure can! We are extremely psyched and can’t wait to show you the new and improved Design for Conversion experience. Framework: Persuasion, Experience and Evidence This time around we wanted to share with you the framework within we think about conversion. So this is how we select speakers, team captains and also how we divide the teams. Would be nice to know how you map out in this... [Read More...]
Jigga what? (About DfC)
Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other. With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge. Jigga who? We actively invite database marketers, e-commerce... [Read More...]
Statistical significance & other A/B test pitfalls
Just read a very insightful post by good UX friend Cynnedd Bowles of Brighton based Clearleft and I think he makes an excellent point. Although I can’t say I fully agree with him. Last week I tossed a coin a hundred times. 49 heads. Then I changed into a red t-shirt and tossed the same coin another hundred times. 51 heads. From this, I conclude that wearing a red shirt gives a 4.1% increase in conversion in throwing heads. A ridiculous experiment... [Read More...]
