The Design for Conversion way of thinking

There are at least 3 perspectives worthwhile taking when you are interested in designing for conversion. One is the Persuasive Technology approach, which is heavily influenced by the ground braking work done by Daniel Kahneman. Steve Jobs is still seen as one of the über Design guru’s creating experiences that strike the right emotional cord and are meaningful. Thus we have used him to represent the Experience Design approach. Last but not... [Read More...]

DfC ~ The Mobile Edition: Video Impression

http://www.vimeo.com/8159130 swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf", "vvq-594-vimeo-1", "240", "180", "9", vvqexpressinstall, { "wmode": "opaque", "allowfullscreen": "true", "allowscriptacess": "always", "server": "www.vimeo.com", "clip_id": "8159130", "show_portrait": "0", "show_title": "1", "show_byline": "1", "fullscreen": "1" }, vvqparams, vvqattributes);  [Read More...]