Design for Conversion » News

Speaker line-up complete: Fourth speaker for Cologne is Nicolas Mohr

lutz — Sat, 04 Sep 2010 13:32:42 +0000

We finally and proudly present our fourth and last speaker for the Design for Conversion Cologne! Nicolas Mohr from SapientNitro joins our ranks and will talk numbercrunching and processes to bring all these fine data to some good use. So here’s now our final line up:

Kath Straub, Persuasive Technologies
Paul Hughes, Design Thinking / Experience Design
Peter van der Putten, Next Best Action Marketing / Analytics
Nicolas Mohr, Datamining / Analytics

Read all of there bios on the speaker-page.

Peter van der Putten speaks at Design for Conversion Cologne

lutz — Wed, 01 Sep 2010 14:25:21 +0000

We’re happy to announce our third speaker for the Cologne conference. Peter van der Putten will join us to explain us, some really interesting stuff about your brain, it’s halfs and why being authentic maybe doesn’t you help anyway… hear the reason at the conference.

Peter van der Putten

Peter van der Putten is the Worldwide Director Decisioning Solutions at Pegasystems. He helps companies worldwide to optimize customer experience and improve customer lifetime value by delivering real time ‘next best action’ recommendations and intelligent dialogues across online and traditional channels, driven by interaction strategies, real time decisioning and predictive analytics.

Read the rest of his bio and the ones of the other speakers here.

DfC Cologne: Third case study by Coop Switzerland

lutz — Tue, 24 Aug 2010 09:57:44 +0000

Platinum sponsor and case-owner Coop Switzerland

Updates are flowing in like nothing good. We are very happy to present you the third case-owner: Coop Switzerland.

Coop is a large retail corporation, offering everything you need for a living: grocery stores, hardware stores, pharmacies, restaurants, banking, fuel stops – you need it, Coop offers it. Besides beeing omnipresent in Switzerland, they really take a lead in social responsibility and sustainability. Starting with fitting product lines going over to employee care and ending with many projects to preserve swiss cultural heritage and nature. They never said it this way, but the: “Don’t be evil”, fits them quite well. You can expect a case study that brings Coop’s engagement and the DfC’s main theme “authenticity” together. And no, it won’t be optimizing the conversion in their online store – think more strategic.

DfC Cologne – First case-owners are XING and Greenpeace!

lutz — Sun, 22 Aug 2010 14:05:53 +0000

It really took a while, but we’re very happy to announce, that two of our cases for the Design for Conversion Cologne will be from XING and Greenpeace Germany!

Platinum Sponsor and Case Owner XING

Pro bono case-owner Greenpeace

About XING

We’re currently working with the User Experience Department of XING together to form an exciting case. If you’ve lived under a rock in the last years: XING is one of the few true success stories of the internet business. They created a global social network with focus on business relationships. They all did it on their own and they actually earn their money – how many startups do you know, that got this right? So they already have achieved quite some fame and fortune and now they’ll join the DfC to present a case to you – be excited, now!

About Greenpeace

Well, Greenpeace needs no real introduction. Since some decades they’re working as a NGO around the globe to preserve our world for the next generations to come. Lately they’ve had some huge success using social media and social networks for their causes. Just check Google or Facebook for KitKat or BP. Currently we’re discussing which case could be brought to you, maybe we keep it as a suprise.

DfC Cologne – Our second speaker is Paul Hughes

lutz — Mon, 16 Aug 2010 13:11:03 +0000

We are very proud to announce Paul Hughes as second speaker for the Design for Conversion Cologne. Born in Ireland, Paul Hughes received his degree in Visual Communication from The National College of Art & Design, Dublin, Ireland. Thereafter he moved to Amsterdam to work as a part of the creative industry there.
Currently he is the partner at Lava graphic design, Amsterdam and principal Creative Director, New York — Amsterdam at Design Machine, New York.

He has held visiting lectureships at a variety of academic institutes in USA and in Europe, including: School of Visual Arts New York, Parsons School of Design New York, New York University, The Fashion Institute of New York, University of Arts Vilnius (Lithuania), The National College of Art and Design (Ireland), Hojer College of Visual Communication (Denmark), Bergen National Academy of the Arts (Norway), Willem De Kooning Academy (Holland), and Eindhoven Design Academy (Holland).

A frequent theme running throughout his engagements is the subject of Unpacking the Creative Process. Creative processes need not be haphazard or questionable procedures; rather, creativity can become deliberate and effective procedures. This deliberate approach to creativity and innovation is captured in what he calls Design Thinking.

See all speakers for the DfC Cologne

We have a theme! DfC Cologne will be about authenticity.

lutz — Sat, 17 Jul 2010 12:44:30 +0000

We’ve talked alot in the last weeks if the 4th Design for Conversion needs a theme or if we should keep it more general, as it is the first DfC in Germany. Well, looks like we finally decided to have a theme: authenticity!
Authenticity is something really funny. Ask this existentialists like Sartre. For now and for the DfC we don’t need to dive too deep into philosophy: You’re authentic if you’re honest and truthful about yourself – know who you are, don’t lie about it, be reliable and trustworthy.

Apparently, there is a problem for all of us. How can you be authentic in this totally virtual and artificial internet? How can you be authentic in this post-industrial age, where everything has become so complex, that we can only scratch on the surface? How can others get the feeling, that your representation and communication is actually what your are?

It is a basic need for every relationship, that you think your counterpart is authentic, may it be between companies and customers, among Social network buddies or even in a game. Let’s take that game example as games represent the most artificial environment – actually it’s one of the key definitions of a game, that it has to be virtual. In a game you maybe represent yourself with an avatar or with an anonymous nickname. There can be no connection to the social world outside the games boundaries. But still, in this boundaries there is the need for authenticity. Your have to be reliable, authentic and trustworthy. What you do and what you represent must be corresponding – otherwise nobody would want to play with you.

So even in a digital world, where everything is possible and nothing can be assured, there is a need for authenticity. And authenticity is always about relationships and communication – even when you talk to yourself. (Would be a bad start, if you couldn’t be capable to be honest with yourself.)

So, one could think authenticity is about this new communication and marketing paradigms, which order everyone to replace stupid brainwash through push-media, with open and honest conversations and networks of trust and friendship. Well, if that’s actually you or your company and you’re already doing all things this style, then this is authentic for you. If you think that you now just have to play your PR and marketing in another way – think again.

There are a many thrilling questions regarding the definition of authenticity, if it is needed, how to be authentic or how to support others to achieve it. For the 4th DfC in Cologne we will present cases and speakers, that evolve around this theme – we believe the theme will be thrilling and exciting to work on as it touches so many aspects of our daily work and world.

We are really looking forward to the cases, speakers and you! Get your ticket right now.

Design for Conversion Cologne: Registration is now open

lutz — Sun, 11 Jul 2010 12:26:58 +0000

The run for one of the 100 seats has started right now. Grab you ticket before it is too late. Early bird rate is just 175,- Euro and valid until 23rd of August.

Preparing for the 5th Design for Conversion

Arjan Haring — Tue, 20 Apr 2010 02:39:39 +0000

The date for this year’s conference in New York City is set on Thursday November 18th. The conference team has not yet chosen a venue to host the conference, but we are working hard on it.

Next to that we have loads of new surprises we want to show you (but we can’t otherwise it wouldn’t be a surprise anymore)!

Stay tuned for speaker updates, which we will announce through the website and Twitter.

DfC ~ The Mobile Edition: Video Impression

Arjan Haring — Fri, 18 Dec 2009 06:33:13 +0000

Click here to view the embedded video.