#dfcmob congratulates Mobile Maniacs

For the 3rd time in a row Tom Prakke wins the DfC conversion challenge.  And this time he worked together with Mark Kassteen. First time in 2008 was with the amazing Martijn Welie and Ton Wesseling, so that made sense. And the 2nd time we can’t even remember, but he still won. It looks like Tom really wants to go to New York in 2010.  [Read More...]

Resourceful Bram has strategies to contact you…

Bram van Essen - VEMIC Bram van Essen – Marketing Intelligence Consultant at Van Essen Marketing Intelligence Consultancy – is specialized in developing multichannel contact strategies and customer value management. He has worked for five years for De Lotto where he set up the Marketresearch and Database Marketing unit. At Paul Postma Marketing Consultancy he specialized in marketing intelligence and predictive modeling. With over ten years experience,... [Read More...]

Anouk Randag – Service design pioneer

Anouk Randag - 31Volts Since 2 years Anouk works in Utrecht at 31Volts, the 1st service design agency in the Netherlands. Service design is an upcoming discipline, resulting in innovated and new services, from end-user’s perspective. To make end-users happy and service providers proud, 31Volts applies a clear, creative and holistic service design process, with tangible deliverables. Although educated and living in Delft, Anouk is definitely... [Read More...]

Ferry den Dopper is into conversion crosswords

Ferry den Dopper - Tam Tam Ferry loves puzzles: from online strategies to complex information architectures and rich but still accessible user experiences. And never quits before it’s solved. Designing for persuasion and conversion to him is essentially about being user centered, task oriented and presenting relevant calls-to-action at the right time. Ferry is a senior user experience designer in the Online Communication team of Tam Tam, a full-service... [Read More...]

Reinout Wolfert is just very young

Reinout Wolfert - SNS Bank Reinout Wolfert works as a Web Analyst at SNS Bank. As a child of the 2.0 generation he shares his knowledge and experience in web analytics and conversion optimization with the world at Webanalisten dot NL, founded together with Ton Wesseling. Part of his time he spents at SNS Bank on webanalytics and (muti variation) testing. He also regularly runs projects aimed at the (re) development of new media. For example, the... [Read More...]

Ronald Verschueren integrates usability and marketing

Ronald Verschueren - NetMarketing Ronald Verschueren is focused on what’s going on the hearts and minds of end-users to reach better usability and user experience. He is founder of NetMarketing Usability Experts and a HFI certified usability expert. NetMarketing performed usability studies for mobile sites and apps of many companies, among which NS, De Telefoongids Gouden Gids and KPN. He did comparison studies on popular mobile sites like Trein,... [Read More...]

Karin van den Driesche is one Smart Kid

Karin van den Driesche - Filter Design Five years ago Karin van den Driesche started her own company in user research and design: Filterdesign. Filterdesign specializes in user centered design; putting the user/customer first during the design process. Using interviews, work models and persona development. UCD helps the organizations she works for to hear customer needs in a new way and to create new solutions to meet the large amount of different... [Read More...]

Peter van der Graaf thinks he is funny :o)

Peter van der Graaf - Search Specialist Peter van der Graaf has been in online marketing for over ten years. Working for both big and small companies in various competitive industries, he can share many great stories and examples. From the field of search engine optimization he expanded his knowledge to related aspects of interaction, mobile, measurability, social media and many more. Hopefully for you he gets to be your team captain, because he’s... [Read More...]

Pieter Stel is an almost ideal team captain…

Pieter Stel - CapGemini Pieter Stel is Principal Consultant and Competence Leader Marketing Intelligence for Capgemini Consulting. Pieter joined Capgemini Consulting since 1999 (starting at Ernst & Young Consulting, later on for business unit Paul Postma Marketing Consultancy). He worked before as a Research Manager for an innovative market research company. Pieter is since 2005 main teacher of the Masterclass Marketing Intelligence (for IDMK),... [Read More...]

Lotte Zwijnenburg– see with the eyes of your heart

Lotte Zwijnenburg - Info.nl The soul of sharing is best performed in true conversations. Conversations sharpen the minds-eye, code ideas into words or images and – if done successfully – transform your idea into a shared meaning that can be distributed. Interaction with others is the principle driver of human evolvement. The quest to understand the mix that creates that important ingredient “successfulness” has been Lotte’s driver... [Read More...]

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