Registration DfC NYC open
Always wanted to see Rory Sutherland in real life? Discuss persuasion strategies with BJ Fogg? A big fan of the work of Dan Goldstein or Todd Kashdan? And that’s not all. Working together with other professionals in teams of 10 attendees with 2 senior professionals as team captain. Sick and tired of boring conference in horrible venues? You will enjoy the Galapagos Art Space and you will love Design for Conversion. Registration for Design for... [Read More...]
Peter van der Putten speaks at Design for Conversion Cologne
We’re happy to announce our third speaker for the Cologne conference. Peter van der Putten will join us to explain us, some really interesting stuff about your brain, it’s halfs and why being authentic maybe doesn’t you help anyway… hear the reason at the conference. Peter van der Putten Peter van der Putten is the Worldwide Director Decisioning Solutions at Pegasystems. He helps companies worldwide to optimize customer experience... [Read More...]
DfC Cologne: Third case study by Coop Switzerland
Platinum sponsor and case-owner Coop SwitzerlandUpdates are flowing in like nothing good. We are very happy to present you the third case-owner: Coop Switzerland. Coop is a large retail corporation, offering everything you need for a living: grocery stores, hardware stores, pharmacies, restaurants, banking, fuel stops – you need it, Coop offers it. Besides beeing omnipresent in Switzerland, they really take a lead in social responsibility and... [Read More...]
DfC Cologne – First case-owners are XING and Greenpeace!
It really took a while, but we’re very happy to announce, that two of our cases for the Design for Conversion Cologne will be from XING and Greenpeace Germany! Platinum Sponsor and Case Owner XING Pro bono case-owner Greenpeace [Read More...] [Read More...]
We have a theme! DfC Cologne will be about authenticity.
We’ve talked alot in the last weeks if the 4th Design for Conversion needs a theme or if we should keep it more general, as it is the first DfC in Germany. Well, looks like we finally decided to have a theme: authenticity! Authenticity is something really funny. Ask this existentialists like Sartre. For now and for the DfC we don’t need to dive too deep into philosophy: You’re authentic if you’re honest and truthful about yourself... [Read More...]
Design for Conversion Cologne: Registration is now open
The run for one of the 100 seats has started right now. Grab you ticket before it is too late. Early bird rate is just 175,- Euro and valid until 23rd of August. [Read More...]
Design for Conversion Cologne: 23 September 2010
It took a while, but Design for Conversion is happy to announce the 4th edition. This time we will be in Cologne, Germany. Put 23rd of September Design for Conversion in your agenda right now. [Read More...] [Read More...]
Marketers don’t think in a well-reasoned or rational way
I guess it’s no news that consumers don’t think in a well-reasoned or rational way. Clear examples of this are the paradox of choice and the work of Dan Ariely. So I won’t dig deeper in that marketing fallacy (for now). [Read More...] [Read More...]
Preparing for the 5th Design for Conversion
The date for this year’s conference in New York City is set on Thursday November 18th. The conference team has not yet chosen a venue to host the conference, but we are working hard on it. [Read More...] [Read More...]
#dfcmob congratulates Mobile Maniacs
For the 3rd time in a row Tom Prakke wins the DfC conversion challenge. And this time he worked together with Mark Kassteen. First time in 2008 was with the amazing Martijn Welie and Ton Wesseling, so that made sense. And the 2nd time we can’t even remember, but he still won. It looks like Tom really wants to go to New York in 2010. [Read More...]
