Evidence Based Marketing 101
By Hugo Koopmans (DIKW.nl) To judge marketing efforts on the base of their results shouldn’t sound like a complete outlandish idea. Evidence Based Marketing is all about that idea. Evidence based is also another word for scientific, so we are talking about rigorous measuring here, under “controlled” conditions. Predicting which effort will land the best result is part of that equation. Evidence based marketing is even more than that, but let’s... [Read More...]
Resourceful Bram has strategies to contact you…
Bram van Essen - VEMIC Bram van Essen – Marketing Intelligence Consultant at Van Essen Marketing Intelligence Consultancy – is specialized in developing multichannel contact strategies and customer value management. He has worked for five years for De Lotto where he set up the Marketresearch and Database Marketing unit. At Paul Postma Marketing Consultancy he specialized in marketing intelligence and predictive modeling. With over ten years experience,... [Read More...]
Introducing invited DJ Eddy Blackwire
Eddy Blackwire Eddy Blackwire started spinning vinyl in the mid nineties. Influenced by different styles, he now plays party-minded club & electro house music, which features groovy club beats untill uplifting trance music. Among other venues Eddy Blackwire performed at the next clubs/events/locations: Nighttown, FFWD Heineken Dance Parade, Fresh FM, Radio 3 FM, Outland (previous Ministry of Dance), Hollywood Music Hall, The Level, Zanzibar (Belgium),... [Read More...]
Statistical significance & other A/B test pitfalls
Just read a very insightful post by good UX friend Cynnedd Bowles of Brighton based Clearleft and I think he makes an excellent point. Although I can’t say I fully agree with him. Last week I tossed a coin a hundred times. 49 heads. Then I changed into a red t-shirt and tossed the same coin another hundred times. 51 heads. From this, I conclude that wearing a red shirt gives a 4.1% increase in conversion in throwing heads. A ridiculous experiment... [Read More...]
Reinout Wolfert is just very young
Reinout Wolfert - SNS Bank Reinout Wolfert works as a Web Analyst at SNS Bank. As a child of the 2.0 generation he shares his knowledge and experience in web analytics and conversion optimization with the world at Webanalisten dot NL, founded together with Ton Wesseling. Part of his time he spents at SNS Bank on webanalytics and (muti variation) testing. He also regularly runs projects aimed at the (re) development of new media. For example, the... [Read More...]
Peter van der Graaf thinks he is funny :o)
Peter van der Graaf - Search Specialist Peter van der Graaf has been in online marketing for over ten years. Working for both big and small companies in various competitive industries, he can share many great stories and examples. From the field of search engine optimization he expanded his knowledge to related aspects of interaction, mobile, measurability, social media and many more. Hopefully for you he gets to be your team captain, because he’s... [Read More...]
Pieter Stel is an almost ideal team captain…
Pieter Stel - CapGemini Pieter Stel is Principal Consultant and Competence Leader Marketing Intelligence for Capgemini Consulting. Pieter joined Capgemini Consulting since 1999 (starting at Ernst & Young Consulting, later on for business unit Paul Postma Marketing Consultancy). He worked before as a Research Manager for an innovative market research company. Pieter is since 2005 main teacher of the Masterclass Marketing Intelligence (for IDMK),... [Read More...]
Bart Clement – no customer can hide from his datamining techniques
Bart Clement - DIKW Bart Clement – datamining – and decisioning consultant at DIKW Consulting- is specialized in the development and implementation of segmentation strategies, lifetime value approaches and delivering sophisticated in – and outbound contact strategies based on predictive modeling. In his projects his focus is on the integration of online – and offline customer behavioural data in decision logics. Using webmining techniques... [Read More...]
Video Testimonial Karl Blanks PhD
If there is one Keynote speaker we enjoyed working with, it was Karl Blanks. Such a open and allround cool guy. Some guru’s think they are Paris Hilton, but not Karl. Karl is in it for sharing knowledge and having fun. Other guru’s should follow his example. Check out what nice things Karl had to say about us: http://www.vimeo.com/7314707 Design for Conversion testimonial – Dr. Karl Blanks from webanalisten. swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf",... [Read More...]
Mark Kassteen – designing by numbers!
Mark Kassteen - User Intelligence Mark Kassteen vividly remembers the time when one had to go out and convince a client to incorporate even the simplest usability test into the project planning. “Too expensive!”, was not an uncommon reply. The book ‘Cost-Justifying Usability’ was still very relevant to any UX-practitioner in those days. Fortunately, times have changed! With modern techniques of collecting data on user behaviour, cost-justifying... [Read More...]
