Mark Kassteen – designing by numbers!
Mark Kassteen - User Intelligence Mark Kassteen vividly remembers the time when one had to go out and convince a client to incorporate even the simplest usability test into the project planning. “Too expensive!”, was not an uncommon reply. The book ‘Cost-Justifying Usability’ was still very relevant to any UX-practitioner in those days. Fortunately, times have changed! With modern techniques of collecting data on user behaviour, cost-justifying... [Read More...]
Hugo Koopmans has a “strong personality”
Hugo Koopmans - DIKW Mister Koopmans is partner and head of Advanced Intelligence at DIKW Consulting. He is specialized in the development and implementation of decision support models for predicting customer behaviour using datamining techniques. He has more than 12 years experience in this field. His main business area focus is in Marketing Intelligence and Risk management. In these areas mister Koopmans has build up quite some experience in implementing... [Read More...]
Aristotle would have approved of DfC
Karl Blanks PhD – Co-Founder Conversion Rate Experts: “Design For Conversion was a strange conference: the participants spent most of their time actually creating stuff. They worked on real businesses, they made strategic business decisions, they designed sales funnels, and they created wireframe designs for webpages. The philosopher Aristotle once said something clever about how we learn by actually doing stuff. It’s certainly true... [Read More...]
Eric Siegel speaks at Design for Conversion
Predictive Analytics on the Fly: Real-Time Persuasion of Mobile Customers There’s no greater potential opportunity than mobile marketing – but there’s no greater challenge. Customers “on the run” are short on time, and short on user interface capacity. An enterprise has got to learn fast which content, offer, creative and product to push to each customer in order to most reliably affect conversion. Enter predictive analytics,... [Read More...]
