Nils van den Broek shows the easy way to success
Nils van den Broek - Valsplat Nils, co-founder and usability specialist at valsplat, sometimes wonders how life would be if every product would be easy and fun to use. Actually, he might be out of business. Nonetheless he devoted his daily job to improving usability and user experience of websites, mobile apps and games. He leads a team of 15 Usability and UX professionals in Amsterdam and successfully helped clients like KLM, Bol.com and Marktplaats... [Read More...]
Tanja de Bie designs for online persuasion
Tanja de Bie - Sneaker Entrepreneurs® “Creating happy and usable online experiences, and a conversion-dream come true”. A broad interest, e.g. in usability, marketing and webanalytics, makes it hard to label her just a designer. After a long period tweaking and designing the new centraalbeheer.nl, it was time for her to join the army of freelance designers. Currently works for company’s like TNT, Centraal Beheer Achmea, BLGG,... [Read More...]
Peter Boersma designs persuasive experiences
Peter Boersma - Info.nl In 1994, Peter designed his first persuasive website: a collection of links to other websites. Not just any websites, but beer-related websites. As chairman of a beer-fraternity, he had a vested interest in their well-being. You see: it may sound crazy at first, but most of what Peter says actually makes sense in the end. Peter has 14 years of experience designing interactive systems in a user-centered manner. He helped organize... [Read More...]
Full Article: DRINKS WITH DESIGN FOR CONVERSION, THE MOBILE EDITION
27th of October 2009, Amsterdam – Paris Jérôme Nadel, the speaker we always wanted but were afraid to ask Marijn Driessen, from Design for Conversion sips coffee with Jérôme Nadel, Senior Vice President of User Experience with Sagem Wireless. She sees a future of Segment-Based Gadgets and understands why her ‘phone’ really isn’t a phone at all! All Design for Conversion attendees, yes all! will remember vividly the moment Eric Schaffer,... [Read More...]
Mark Kassteen – designing by numbers!
Mark Kassteen - User Intelligence Mark Kassteen vividly remembers the time when one had to go out and convince a client to incorporate even the simplest usability test into the project planning. “Too expensive!”, was not an uncommon reply. The book ‘Cost-Justifying Usability’ was still very relevant to any UX-practitioner in those days. Fortunately, times have changed! With modern techniques of collecting data on user behaviour, cost-justifying... [Read More...]
Robert Jan Verkade – conversion on the sly
Robert Jan Verkade - Eend Robert Jan has been telling people “everything that is good for the site’s visitor is good for the site’s owner” for years. He has a strong focus on User Experience and Web Standards. He thinks that knowing which context a site will be used in is important, and that each visitor should reach their goal without tripping over obstacles. Robert Jan is founder of eend, a web agency from Utrecht which humanizes... [Read More...]
Stefan Wobben is a big tease
Stefan Wobben - Concept7 Stefan Wobben is one of te founders of Concept7. He helps your online business grow. How? To create great customer experiences by designing less. Stefan worked for a large range of companies like Philips, KPMG. Menzis. FBTO. Kras vakanties, IB groep. Stefan wrote several articles about usability, conversion, innovation and human centered design on his blog Usabilityweb. He is also one of the founders of IUTP, a global network... [Read More...]
Priya Prakash completes the DfC line up
Priya enjoys crafting simple, fun, addictive tools to enable conversations and experiences underpinned by robust business models. Her expertise lies in developing and managing the complete customer experience for products and services. Over the past ten years, she has built and led product development teams. Her teams have shipped – BBC iMP (iPlayer), BBC Mobile portal, Trusted Places, Project Kangaroo (initial proposal), the Digital Wellbeing Showroom,... [Read More...]
Eric Schaffer loved our cooking
Eric Schaffer, CEO, Human Factors International: “The Design for Conversion conference was the perfect venue to first talk about the need to use persuasion engineering to make a sustainable lifestyle aspirational. The response from the participants has been inspirational to me. I will always remember the good conversations I had, while the more accomplished participants did the cooking.” [Read More...]
Hannah Donovan likes our “more walk, less talk!” format
Hannah Donovan Creative Lead at Last.fm: “Design for Conversion is one of the most interesting, interactive and intimate conferences I’ve attended. With input from the keynote speakers, the attendees work together to solve real world problems in a refreshingly straight-forward way. Conferences world wide should look to their inspirational “more walk, less talk!” format.” [Read More...]
