The Design for Conversion way of thinking

There are at least 3 perspectives worthwhile taking when you are interested in designing for conversion. One is the Persuasive Technology approach, which is heavily influenced by the ground braking work done by Daniel Kahneman. Steve Jobs is still seen as one of the über Design guru’s creating experiences that strike the right emotional cord and are meaningful. Thus we have used him to represent the Experience Design approach. Last but not... [Read More...]

Fuck the 4 Marketing P’s

I was talking to Rory Sutherland the other day (he is one of the confirmed speakers for Design for Conversion – New York City 2010) about how I liked his concept of perceived value. And we were also talking about how I hate the 4 Marketing P’s. Check out his TED Talk, because Rory is awesome: To me it is really unbelievable that exactly 4 years ago I started publishing articles about the Marketing Fallacies (Dutch) coined by Harvard... [Read More...]

The big 3 ideas behind the DfC Framework

So you want to become the best Design for Conversion expert in your local community, or you want to become some sort of guru in the field, maybe even a worldwide recognized thought leader on conversion. Than this is the place to start. For over 2 years now we (about 30 senior conversion professionals and professors from Holland and abroad) have been thinking about this subject, and this is what we think it all boils down to. So listen closely and... [Read More...]

Sneak preview: Design for Conversion Framework

Behind the screens we have been working our asses off to get some more structure in the Design for Conversion conference format, and we think we did it! Soon a more extensive posting about the stuff we are talking and thinking about. For now, you have to make do with this sneaky preview:  [Read More...]