Persuasive Technology 101

By Pieter Jan Troost & Joris Groen (BuyerMinds.nl) Do you want to understand how to change behavior and attitudes of millions with technology? You better start to understand the discipline ‘Persuasive Technology’. Change human behavior with technology - Did you ever changed your own attitude towards, let’s say, working hours when you got e-mail on your mobile? - Or, changed your attitude towards your own(ed) music library when you started... [Read More...]

Pieter Jan Troost knows what goes around in the mind of a buyer

Pieter Jan Troost is partner and owner of BuyerMinds, a design-for-conversion company. Changing focus years ago from Usability & ergonomics to Persuasion & online marketing, he’s really into the psychology of the buyer to “get the right design… before getting the design right”. In the past 11 years he worked for companies, non-profit and retail, (re)designing major corporate websites and optimizing click paths. Specialized in UX/interaction... [Read More...]

The focus on interactivity was refreshing for Andrew Chak

Andrew Chak, author of the first book on Persuasive Webdesign: Submit Now said: “The best thing about the Design for Conversion conference is the way that they’ve put interactivity at the core of the conference. It was refreshing for me as a speaker to have the chance to interact with all of the design teams and see how they could apply what they just learned into their conversion challenges.”  [Read More...]

BJ Fogg thinks DfC “shines”

BJ Fogg PhD directs the Persuasive Technology Lab at Stanford University. Fortune selected him as a “Top 10 New Guru” for innovative companies: “Fresh, smart, inspiring” — That’s how I describe Design for Conversion. This event offers both substance and style. From food to location to content, I say congrats to the organizers for creating a conference that shines.”  [Read More...]